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Bubba Burgers x GrillGuy Memorial Day Weekend

Client

Brand Bubba frozen burgers

Bubbalogo
Date
May 2025
Objective
Brand Awareness
Key Deliverables
IG reel with 12 months of organic usage as a collab post with Bubba Burgers page

Challenge

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Solution

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Models development thumbnail

Performance KPIs

The campaign was a turning point in Ashlee’s career. Her visuals were amplified globally, and her presence at the Fenty Hair event left an impression not only on the brand but also on her audience. From a surprise feature on the event wall to direct praise from Rihanna, every detail contributed to a moment of cultural and professional significance.

Views

192k

Engagement rate on Instagram

48,7%

Engagement rate on Tiktok

32,5%

Views

192k

Engagement rate on Instagram

48,7%

Engagement rate on Tiktok

32,5%

Featured
achievements

The campaign was a turning point in Ashlee’s career. Her visuals were amplified globally, and her presence at the Fenty Hair event left an impression not only on the brand but also on her audience. From a surprise feature on the event wall to direct praise from Rihanna, every detail contributed to a moment of cultural and professional significance.

                   A future dream for Alia is to run the famed New York City Marathon, which is many runners’ ultimate goal, but for now she’s focusing on short-term goals. “I’ve reached a great place in my life [with] my relationship to exercise [and fitness],A passionate runner, wellness and fitness creator Alia Zaita recently completed her first half marathon and also completed a dream first-time partnership with Nike! To bring more awareness to Nike’s launch of the Pegasus 41 Women’s Road Running Shoes, Nike tapped Alia to create content that highlighted how the Pegasus 41s are the ultimate running shoe.

A bucket list brand to partner with for any creator, for Alia Nike was particularly special as she is a long-time fan and the brand’s campaigns, creative direction, and overall brand mission have always aligned with her values and have motivated her to dream bigger and run harder. 

Bubba burger advertisement 3:30

                   A future dream for Alia is to run the famed New York City Marathon, which is many runners’ ultimate goal, but for now she’s focusing on short-term goals. “I’ve reached a great place in my life [with] my relationship to exercise [and fitness],A passionate runner, wellness and fitness creator Alia Zaita recently completed her first half marathon and also completed a dream first-time partnership with Nike! To bring more awareness to Nike’s launch of the Pegasus 41 Women’s Road Running Shoes, Nike tapped Alia to create content that highlighted how the Pegasus 41s are the ultimate running shoe.

A bucket list brand to partner with for any creator, for Alia Nike was particularly special as she is a long-time fan and the brand’s campaigns, creative direction, and overall brand mission have always aligned with her values and have motivated her to dream bigger and run harder. 

For now, she’s putting her energy towards her weekly run club, weight lifting, tennis, and biking around New York. Follow along with Alia’s life in New York and see how she incorporates a blend of wellness and fitness into her daily routine on Instagram and TikTok!

Featured
Highlights

                                 Creative control was key in this campaign. Every detail — from the stylists selected to the platforms used — reflected Fenty’s commitment to excellence. Ashlee’s shoot wasn't just a moment of beauty content, it was a branded experience. Paired with relatable storytelling and polished visuals, the campaign struck the perfect balance between glamour and authenticity.

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Ashlee was the perfect mix of professionalism, creativity and audience trust. She really made it for the curly girls because we need better products on the market and this is definitely a good line for that. My favorite product would have to be “The Gelly Type Strong Hold Gel” because it's versatile. You can use it as a leave-in gel or to really slick your hair back, and not to mention it just smells amazing.”
Federico Moon

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